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Showing posts from June, 2019
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  20/06/2019 https://www.stuff.co.nz/motoring/buying-a-used-car/113603517/why-is-it-so-hard-to-buy-a-car-if-youre-a-woman Why is it so hard to buy a car if you’re a woman? Women influence 80-85 per cent of all car-buying decisions, and yet many still dislike the process. Anecdotally, many women when asked will have a story about feeling dismissed, patronised or ignored while car shopping with a dealer. And you don't have to look hard to find multiple articles reporting women describing the car buying process as making them feel 'stressed', ' and 'overwhelmed'. So what is it about the car buying process that makes them feel this way? The male-oriented industry means car yards and dealerships can be intimidating, making women feel like they're 'prey in a glass box'. Salespeople can aggressively target women to make a sale, quote higher prices and assume women know less about cars than their male counterparts. If a woman brings a man along, t...
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  07/06/2019 https://www.stuff.co.nz/motoring/buying-a-used-car/112727177/the-new-model-thats-shaking-up-the-car-industry The new model that's shaking up the car industry Just behind insurance brokers, real estate agents and advertising people, car salesman is the least trusted profession in Australia, according to a recent Roy Morgan's annual Image of Professions Survey. They've been at the bottom since the survey began in 1988. While this reputation might not always be warranted, the realities of used-car dealerships mean buyers can often feel unduly pressured – sales people working on commission are incentivised to get buyers driving off the car yard. This business model also means buyers will almost certainly be paying more to cover overheads, dealer margins – and 'on-road' costs adding to the price. Searching online provides an alternative but comes with its own downsides. Buyers can choose from a larger selection of cars without navigating the hard-se...