
20/06/2019 https://www.stuff.co.nz/motoring/buying-a-used-car/113603517/why-is-it-so-hard-to-buy-a-car-if-youre-a-woman Why is it so hard to buy a car if you’re a woman? Women influence 80-85 per cent of all car-buying decisions, and yet many still dislike the process. Anecdotally, many women when asked will have a story about feeling dismissed, patronised or ignored while car shopping with a dealer. And you don't have to look hard to find multiple articles reporting women describing the car buying process as making them feel 'stressed', ' and 'overwhelmed'. So what is it about the car buying process that makes them feel this way? The male-oriented industry means car yards and dealerships can be intimidating, making women feel like they're 'prey in a glass box'. Salespeople can aggressively target women to make a sale, quote higher prices and assume women know less about cars than their male counterparts. If a woman brings a man along, t...